Funnel
How do you make B2B SaaS creative? You have to sprinkle in plenty of personality. As a copywriter at Funnel, I had to do exactly that by giving extra oomph to their YouTube videos, blog articles, digital ads, and more. This resulted in a 91% increase in organic traffic and a 318% increase in content engagement.
Funnel’s product explainer video. I developed the script, performed the voice over and assisted in storyboarding.
Funnel Heroes
This pilot program was designed to personify how the Funnel product makes marketers much more effective but turning their likenesses into comic book superheroes. These charicatures were executed to digital trading cards (based on Magic: The Gathering and Pokémon), which were shared with colleagues and on social media.
I created the character art from available profile photos using MidJourney AI, while the backstories and descriptions were hand-crafted from detailed traits and personal quirks.
Content Writing
Scary stories
Halloween is a great opportunity to liven up B2B blog content. In this piece, I interviewed Funnel employees to dig up some of their scariest experiences from the marketing industry.
Highlighting customers
In order to infuse Funnel’s content with additional expert perspectives, I interviewed their customer and partner Happy Socks to distill several Black Friday marketing tips from the renowned Swedish sock brand.
Reaching senior execs
Much of Funnel’s blog content speaks to prospective users, who are often junior or mid-level performance marketers. In order to influence those with more purchasing power, though, they needed to speak to senior leadership. To achieve that, we developed a series of content pieces that delivered information and strategies that were relevant to chief marketing officers.